Over the years, your website has become your most important marketing tool. Inbound marketing continues to be a proven marketing framework that delivers results. Inbound marketing is a marketing framework that delivers your marketing message the way your customer wants it, through value-driven marketing.

Nail your small business marketing strategy with the right marketing message

What Is Inbound Marketing

Inbound marketing definition: a strategy that marketers employ to attract leads and capture new business by using content like blogs, white papers, email, social media, and SEO.

Inbound marketing is the process of attracting a new customer to your website through compelling, value-driven content. This content earns your customer’s attention because it is highly valuable to the end user. This content not only helps find new traffic, but it helps build repeat traffic that is more likely to convert to a lead.

So, what is the difference between inbound marketing vs. outbound marketing? In order to answer this question, let’s dive in and understand the differences between inbound marketing and outbound marketing.

Outbound Marketing

Outbound or traditional marketing involves marketing methods that target customers and explain the benefits of your product or service via direct mail, telemarketing, tradeshows, radio, or television.

Inbound Marketing

Inbound marketing involves marketing methods that attract customer to your website. Using your business blog, social media accounts, and email marketing inbound marketing is intended to help customers find solutions to their problems.

The Difference of Inbound and Outbound Marketing

The major difference between inbound marketing and outbound marketing is the delivery method of your marketing message. Inbound marketing relies on attracting customers versus outbound marketing targets customers.