2-Month Marketing Challenge

Over the next two month we will be launching a new digital campaign. The goal of the campaign is to create the content, lead magnet, and drive enough traffic to generate 1 new customer.

Customers that are generated through established campaigns will not count in this marketing challenge. We want to be able to show you how to create a digital campaign from scratch.

At the beginning of the marketing challenge, the only planning that has been done is the name of the campaign – Low Cost Marketing Solutions

Challenge Date: July 15th – September 15th
Goal: Generate 1 New Customer Through Inbound Marketing
KPIs: 3500 unique users, Generate 10 new leads, Convert 1% of leads
Budget: $500 per month

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Unique Users

Total number of users to visit the website:

61

Total Leads

New Entries to CRM (current campaign only):

0

Customers

Total number of new customers from the campaign:

0

Day 1 - July 15, 2018

Today was the start of the marketing challenge. I hope that you will follow along as we setup, create, and execute this marketing campaign.

Current Traffic: 0
Current Leads: 0
Current Customers: 0

Today’s Tasks:

  • Set up marketing challenge page
  • Build strategy to accomplish this goal
  • Update social media profiles
  • Create tracking in CRM

We are off and running with the next marketing challenge. The goals for the campaign are set low because we know that the creation of content is going to take time. However, if we are able to generate 1 new customer over the next 2 months, the campaign will continue to pay off over time.

Marketing Tip: Marketing takes time. There are rarely any marketing campaigns that you can start and day one see results. A marketing campaign done right will take strategy, build, and execution.

Now, I have seen many marketing campaign take too long to get to the execution phase. This is more costly in the long run. My goal is to generate a plan in 1-2 days, build day 3-5, and execute the campaign starting week 2.

If you never get to marketing execution, you will never see results.

A good plan violently executed now is better than a perfect plan executed next week. – George S. Patton Quotes.

Day 2 - July 16, 2018

The strategy is in place. The tactics are set. It is now time to start generating the marketing content to generate the leads needed to accomplish our goal.

Current Traffic: 29
Current Leads: 0
Current Customers: 0

Campaign Tactics:

  • Track all campaign traffic, leads, and revenue by setting up campaign in CRM/marketing platform.
  • Create new downloadable eBook, “The $500 Budget Marketing Plan” and launch July 27.
  • Publish 20 blog posts about low cost marketing methods.
  • Post daily to Facebook, Twitter, Instagram, and LinkedIn.
  • Build lead nurture email campaign for after downloadable is delivered.
  • Develop webinar about the “$500 Budget Marketing Plan”.
  • Use Facebook ads to drive traffic to the webinar, eBook landing page, and blog posts.
  • Retarget using Facebook to drive repeat impressions.

Okay, there is a ton of work that needs to get done over the next couple weeks. I hope that you can see the amount of energy it is going to take to get this campaign setup and executed. This is why marketing is not cheap.

Now, we will be putting in a lot of extra hours into this campaign. Remember, once the blog posts are created, the Facebook ads are running, and the email nurture campaign are in place, the thing is pretty much automated.

Marketing takes work upfront and then depending on the budget, you can amplify your results.

Day 3 - July 17, 2018

We are in day three of the current marketing challenge. Things are starting to move along. Traffic to the website is starting to increase a little bit. This will have to be taken care of with pay per click ads and social media ads.

Overall, today was a pretty productive day. There was a ton of movement on the marketing challenge.

Current Traffic: 29
Current Leads: 0
Current Customers: 0

Today’s Accomplishments:

  • Outline of downloadable eBook is in place.
  • Blog post explaining the difference between marketing, lead generation, and sales was outlined (blog 1 of 20).
  • All social media profiles where updated.
  • Created first ever BING PPC ad from promotion code I received a month ago (more testing needed here).
  • Build tracking in CRM for marketing challenge & campaign, we are now able to track traffic, leads, and revenue back to the current marketing tasks.
  • Got approval to write the first guest post on another blog. Super excited to expand the CoBound audience.

There was a lot accomplished today. Of course, there was work completed on the business and for clients. These tasks have to be accomplished.

Day 4 - July 18, 2018

Today was one of those weird days. You know those days that you can’t focus, and something is just off. This is why a routine is so important in your business. In the past, I would always just kind of wing it because I knew something was going to come up. Now, I take control of the day and schedule time to get things done.

Today, I would have gotten nothing done to move the challenge forward. Between phone calls, emails, and getting to the gym late, the day was just off.

Current Traffic: 61
Current Leads: 0
Current Customers: 0

Today’s Accomplishments:

  • Posted the blog post written, edited, and uploaded. “The Blurred Lines of Business”.
  • Updated and posted to all social media channels.
  • Attempted the first draft of downloadable eBook. Was not successful, but I can take this to tomorrow to move things forward.

As you can see, this was a day that was not as productive in the past. The 2-hour scheduled to knock out the blog post saved me. I was able to get one thing checked off the list.

Business Tip: Sometimes we are not as productive as we want. Things come up. It is okay, just make sure that it does not become a habit. You might find out that the unproductive day was actually setting up the future for focused production.

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