The Inbound Marketing Quest
Consumer behavior continues to change. The internet has created new opportunities to market and find your ideal customer. We no longer watch live TV and when we do, we grab our smartphone to avoid watching commercials.
The days of traditional marketing continue to be left in the dust and our marketing is launching into new worlds. It is estimated that by 2020, customers will handle 85% of their interactions with companies and brands without talking to a live person. This includes sales and marketing.
Your company must embrace the shift in the market, inbound marketing will help your business generate long-lasting sources of leads by publishing and promoting valuable content that is educational in nature, no more hard sells.
Inbound marketing changes the game by bringing customers to you.
Because inbound marketing focuses on creating valuable content for your ideal customer it lowers cost and increases conversion.
Inbound Marketing Methodology
Inbound Marketing Services
The days of pushing your marketing message to your customer base are coming to an end. Think of the last time you watched a television commercial, read newspaper ads, or kept that direct mail piece from the local auto mechanic. Your buyers have changed, so should your marketing.
Inbound marketing is a marketing methodology that attracts more visitors to your website, converts visitors into leads, nurtures leads to customers, and turns customers into brand advocates. Inbound marketing is different than traditional marketing because inbound marketing is about adding value to your customer through content, not shouting your message from the rooftops.
Attract Visitors to Your Website
Driving traffic to your website is important for business growth. Inbound marketing attracts visitors to your website through content marketing, search engine optimization, and social media marketing.
Convert Web Traffic to Leads
Most websites are not set up to convert website traffic to a lead. Through offers, CTAs (call-to-action), forms, and landing pages inbound marketing is set up to turn your website traffic into a sales lead.
Nurture Leads to Customers
Not all leads are ready to make a purchase on day one. In fact, B2B customer can take as many as 16 impressions to convert. Inbound marketing uses marketing automation to deliver the right marketing message at the right time to turn a lead into a customer.
Turn Customers into Brand Advocates
Most marketing stops once the revenue is realized. Inbound marketing is different because the last phase of inbound marketing is to turn your customer into a brand advocate that actively sells your product or service for you.
Content Marketing Services
Content marketing is the act of planning, creating, and distributing valuable content. This content is created to appeal to your customer base, thus attracting more customers to your website. CoBound believes that search engine optimization is worthless without the creation of new, valuable content.
When content is done correctly your customers will sign up for newsletters and share your content on social media. It is estimated that 86% of companies are using content marketing to attract new customers to their website.
Blogging for Business
Blogging for business has become a must for any business looking to grow. Blogging gives your company direct access to your customer. By creating valuable blog posts, it will keep your customers coming back to your website.
Social Media Marketing
Social media marketing is more than just posting images of cute cats. Social media marketing is about building a community of like-minded people, ideally your customers. When social media is done right, results happen.
Email marketing to an opt-in mailing list is a great way to keep in front of your customer base. Email marketing still has the highest return on investment of any marketing tactic out there.
Video marketing is entertaining and engaging. The use of video marketing can be seen through blogs, social media updates, and even email marketing. Keep in mind that YouTube is the second largest search engine.
Social Media Marketing
Social media marketing uses platforms like Facebook, Twitter, LinkedIn, and Instagram to build communities around your brand. There are over 1 billion active social media users making these platforms highly valuable to your business.
Most social media marketing plans fall short because the content is promotional in nature. Social media marketing should follow the 80/20 rule. 80% of your content should be educational, entertaining, or engaging. 20 % of your content should be used to promote your business. Most companies have this backward and wonder why they never see results from social media.
Platform Specific Content
Not all social media platforms behave the same. This is why each social media platform needs special attention. Creating content for a specific platform will help your business drive the results that your company is looking for.
In order to get the attention of your consumer, you need to create valuable content that helps answer their questions. Micro-blogging is the act of creating bite-sized pieces of content for your audience and posting this content on social media.
Social media is a great way to show your customers that your company has a personality. Posting behind the sense and company updates helps your company relate to your customers base, making social media social again.
Social media is more than just posting and updating Facebook, Twitter, LinkedIn, and Google+. Social media is a conversation waiting to happen. CoBound believes the only way to be successful on social media is to engage with your audience.
When is the right time to transfer a lead from marketing to sales? How do you know they are ready to make a purchase? Marketing automation help nurture leads through the buyer’s journey from your marketing efforts.
Marketing automation will deliver the right message to the right person at the right time to close a deal without your sales team going any work. Let your sales team focus on selling to warm leads while marketing automation nurtures your leads through the sales funnel.
Stop sending impersonal email blasts that never get opened. Start sending emails to engaged leads that are on your website, social media accounts, and viewing your landing pages. Segment your users to deliver the right message, not just another message.
Engage Leads at Critical Points
Know when a lead is more likely to close as a customer through lead scoring. Identify hot prospects based on their engagement, page tracking, and persona. Notify your sales teams of these hot prospects and close more deals.
Nurture Leads Through the Buyers Journey
It can take up to 16 impressions of your company to close a new customer. Marketing automation will help nurture your buyer from research to closer through strategically crafted emails and drip campaigns.
Deliver the Right Email to The Right Person
Identifying your customer’s pinpoints and delivering tailored content to help them solve their pinpoint will build trust. Marketing automation gives your company the ability to track customer on your website and know what message to deliver based on the pages they visit.
Social Media Advertising
Sometimes your digital marketing needs a boost. Social media advertising uses social media platforms to serve ads to targeted groups of potential buyers. Social media advertising boosts your digital marketing efforts and drives results your company is looking for.
Target the Right Customer Demographic
We post and like tons of information on social media. Social media platforms like Facebook are gathering this information. Social media advertising allows you to target very specific audiences based on demographics and personal interest.
Increase Brand Awareness
Do your customers know who you are? Maybe you are a startup and need to get your new brand in front of millions of people. Social media advertising gives you a platform that customer is already using to increase your brand awareness.
Retarget Interested Buyers
Social media retargeting is highly effective because the buyer has already engaged with your brand. Showing your buyer’s a Facebook advertisement after they visit your website will help reconnect your brand with your potential customer.
Build Your Community Faster
Building the right community is important to the social media process. Using social media adverting will help you find the right community members. The bigger, more engaged community the faster you will be able to build your brand.
Inbound Plans Include
Search Engine Optimization
Social Media Promotion
Content Offer Creation
Landing Page Development
Social Media Advertising
Platform & CRM
Inbound marketing campaigns will help your business turn your website into a marketing asset that your sales people love.
Your website should be one of your most valuable, ROI generating assets your business owns.
Marketing requires a team. Our marketing solutions include a complete team to execute a well-crafted marketing plan. Each marketing solution includes a marketing manager, graphic designer, and copywriter.