The Inbound Marketing Quest
Consumer behavior continues to change. The internet has created new opportunities to market and find your ideal customer. We no longer watch live TV and when we do, we grab our smartphone to avoid watching commercials.
The days of traditional marketing continue to be left in the dust and our marketing is launching into new worlds. It is estimated that by 2020, customers will handle 85% of their interactions with companies and brands without talking to a live person. This includes sales and marketing.
Your company must embrace the shift in the market, inbound marketing will help your business generate long-lasting sources of leads by publishing and promoting valuable content that is educational in nature, no more hard sells.
Inbound marketing changes the game by bringing customers to you.
Because inbound marketing focuses on creating valuable content for your ideal customer it lowers cost and increases conversion.
Inbound Marketing Methodology
We know that inbound marketing execution is the key to inbound marketing success. However, we also believe that the most effective execution comes from a solid inbound marketing campaign plan. Our process includes:
- ½ Day Inbound Marketing Discovery Session
- Campaign Long execution
- Weekly status update
- Campaign Analytics
- Campaign Debrief at 30, 60, 90-day increments
Our inbound marketing process focuses on one inbound marketing campaign at a time. This helps ensure that your company gets the best long-term outcome through inbound marketing.
The goal of inbound marketing campaigns are to attract new visitors and nurture them through the buyer’s journey to become lifelong customers. That is why each inbound marketing campaign includes the following:
- Sales Funnel Development
- Blogging and Content creation
- Sales nurturing and automation
- Search Engine Optimization
- Buyer Persona Development
- Landing Page Design
- Email Marketing
- Lead Management
- Ebook Design
- Social Media Management
- PPC and Social Ad Management
Each inbound marketing campaign is designed to develop a lead funnel both short-term (paid ads) and long-term (organic search and blogging). This a campaign approach helps your company determine the right campaigns to continue to invest in, rework, or scrap altogether. Inbound marketing is a process that evolves over time.
Inbound marketing campaigns will help your business turn your website into a marketing asset that your sales people love.
Your website should be one of your most valuable, ROI generating assets your business owns.
Each inbound marketing campaign is designed to fit your company’s needs. We do not believe that your business should be locked into a long-term retainer, so we only charge for what you use.
Campaign execution starts at $4k and increases based on the amount of content needed to drive results. We also give you the option to deploy a campaign per month or one campaign a quarter, helping you introduce inbound marketing within your budget.
We are here to be your marketing co-pilot and help build your business.