Have you run out of ideas to market your small business? Don’t worry, the creative juice runs out on even the best of us, but attracting customers is vital to our success. So let’s roll up the sleeve and start executing on our marketing plans and start driving more revenue to our businesses.
11 Small Business Ideas To Generate More Customers
Your business must rely on both inbound and outbound marketing to be successful these days. We believe an integrated marketing approach will be the fastest way to grow your business. Byintegratedintergrated marketing approach, you are going to increase the chance that potential customers find you and more importantly convert. So here are 11 small business ideas to generate more leads broken down by inbound and outbound tactics.
Inbound Marketing Methods
The inbound marketing methodology refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easily found, and draws customers to the website by producing interesting content.
According to HubSpot, inbound marketing is great for the small business because on average inbound marketing cost 61% less than traditional outbound marketing tactics. Now, this stat is a little one-sided because there is more manpower needed to run an effective inbound marketing campaign.
Inbound marketing will help your business grow, just give it time. Typically, inbound marketing fails because companies give up too fast.
Blogging is an essential marketing activity to attract the right people to your website. A good blog will help you be seen as an industry expert or establish your brand as an industry leader. You are the expert, right? Blogging helps Google find your website and content. Every blog post will generate another webpage that Google will index. The more indexed pages the better. If you are not blogging for business, you need to start now. Inbound marketing starts with your blog, so start informing.
Optimize Your Website With Keywords
This tactic is also called search engine optimization (SEO). The basics of search engine optimization help you drive more traffic to your website. Your website already consists of a plethora of web pages. Optimize these web pages with appropriate titles, meta descriptions, alt tags, etc. to get found by any search engine. Optimizing your website is a quick way to drive more traffic.
Oh, your business is not on social media? Yikes! Sorry to burst your bubble grandpa, but you need to get with the times. Social media drives business. Your social media marketing strategy is important to your inbound marketing efforts. So get out there and at least create a business Facebook page.
For every dollar invested in email marketing, the return on investment can be as high as $38. Enough said? Okay, to get this high of a return your company has to use it and use it well. Getting to inboxes is hard, so optimize your subject lines and for Pete’s sake make sure to include an offer. Give your reader a reason to open the darn email.
If you are a business owner and tell me that the word automation does not get you out of your seat and giving the office high fives, I am not sure what will. Okay, maybe I am the only marketing nerd that does that. The fact of the matter is simple, you can automate marketing tasks to drive revenue. Your business should be automating your social media, sales followup, and lead nurturing. If you don’t, your competition does.
Marketing automation helps you increase your conversion rates because less followup falls through the cracks. Getting started with marketing automation sounds very difficult, but in reality is worth the time investment.
I am going to cut straight to the point. Most people do not know how to read. Okay, that is an overstatement, but people love video marketing. 75% of users visit the marketer’s website after viewing a video. 3 out of 4 people will visit your website after watching that video and Facebook is getting into the video game in a big way. By the way, YouTube is the second largest search engine, so make sure to create some videos.
Outbound marketing is the opposite of inbound marketing. In outbound marketing customers find you through various paid and natural marketing efforts. Our entire life companies have exposed us to outbound marketing to find new customers.
I have a confession to make. I have found a new love for direct mail. I am not talking about the endless crap I receive in my mailbox on a daily basis, but personalized direct mail that is targeted. You have to be able to break through the noise and do things differently and better than the competition. A generic message with no personalization is a direct ticket to the garbage can.
Flyer campaigns are not dead either. Handing out flyers at events is a great way to generate some business. The key is to hand your flyers to targeted demographics, not just anyone. For example, if you own a daycare and are handing out flyers to college students, you may not have as high of a conversion rate as if you are handing your flyers out to parents with children. Make sure to include a call to action on the flyer and tell the customer what you are expecting from them. Otherwise, there is nothing pushing them to take action.
If you are in the B2B space, I am sure your industry has a trade show. If your company can afford a booth, do it. Trade shows are full of potential customers. Get out in front of them and promote your business with some kind of offer. Just make sure that you drink plenty of Red Bull because it is going to be a couple whirlwind days. Trade shows are great for generating leads, just make sure to follow up.
Events can help you generate quality leads. Provide some finger foods and get to know the local community. An event can be as simple as hosting a networking mixer or as complicated as hosting a workshop. The goal is to get people into your business and provide value for their time. Promote your event at the local chamber of commerce to get more traction out of the event.
Public speaking? I am out. Well not so fast. There is no better way to be seen as an expert in your industry than to speak about topics that your potential customers have questions about. A wise man once
told me that he would never attend a conference unless he was able to speak. Get over your fear of speaking. The greater fear of losing your business should help you get over it pretty quick.
All businesses need to generate more customers. Small business marketing ideas can be hard to come by. Create an integrated marketing plan that combines both inbound and outbound marketing to increase your marketing effectiveness. I hope that these different types of marketing strategies can help you build your business.