If you are new to digital marketing or even a seasoned pro, you might be wondering what the difference between content marketing and inbound marketing is. I mean these are so similar, does it even matter? Yes, it does matter.
What Is Content Marketing
According to the Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
We are talking about blogging for business, video marketing, infographics, etc, etc. Content marketing is a marketing tactic that is going to communicate to your customers about your products or services without a hard sell.
Many marketers believe, including Mammoth Marketing, that content is one of the most important pieces of your marketing strategy. Once content is created, it lives forever. Content really gives your website a purpose.
What Is Inbound Marketing
Inbound marketing is a marketing tactic that provides valuable information at strategic times to your potential customer. By providing valuable marketing, you are able to build a strong relationship and brand identity. Inbound marketing is different than outbound marketing because it does not interrupt your customer.
Inbound marketing is an entire marketing plan to take the customer from researching to purchasing. As an inbound marketing agency, we know that attracting prospects to your website and nurturing these visitors is important to grow your business.
How Is Content Marketing Different Than Inbound Marketing?
Okay, so what is the difference between content marketing and inbound marketing and how can we take advantage of both?
We believe that content marketing is part of the inbound marketing process. Content marketing is going to attract customers to your website, but this is where content marketing stops. Your inbound marketing strategy continues after the content is created. In fact, inbound marketing is just getting started.
For example, you create a great blog post about selling your home that attracts tons of visitors (content marketing). You also have a great offer, an eBook, on the top 10 tips to sell your home faster to generate a new lead (inbound).
Now you use another tool, part of the inbound process, marketing automation to automatically follow up with your new lead. Your inbound marketing campaign continues to nurture this lead until they list their home with your real estate brokerage.The main difference here is content marketing is just part of the overall inbound marketing process. If you are only doing content marketing, you are off to a great start. However, you are not capturing leads and nurturing these leads to paying customers.
Content marketing is the first step in the inbound marketing methodology.