Does Your Company Have The Right Marketing Talent?
As your business grows it is obvious that marketing and inbound marketing are going to be part of your growth plan. Now, the question turns to find the talent to execute your marketing campaigns. Marketing talent can be hard to find.
This might be where your company looks to hire a marketing agency. A marketing agency will bring the right talent to your business to execute against your marketing strategy.
Items To Look For When Evaluating Marketing Talent
Finding really smart marketers can be easier said than done. Here are 5 things you should look for when looking for marketing talent.
I think this should be a no-brainer. Does your marketing talent have the experience needed to execute your marketing strategy? Experience shows that what you are doing is something that you actually enjoy. Think about it, if I did not love marketing, would I blog about it? Would I have started a marketing agency?
No, I would be doing something else. Experience is important because it shows that you are good at what you do. However, more importantly, it shows that you enjoy what you are doing. It shows that you have a passion for the task at hand.
As you continue to look for top quality marketing talent, make sure that they have an integrated marketing approach. Does your talent understand how different marketing tactics work together? Unfortunately, there many marketing “experts” that do not understand how digital and traditional marketing work together or how marketing automation will help your search engine optimization strategy. Your marketing talent needs to have an idea about all marketing tactics being used. They do not have to be the expert in all these marketing tactics but should have an idea how the work is being completed.
Knowledge of The Right Marketing Software
There are tons of different marketing software on the market today. From marketing automation software to social media engagement software there are tools for everything. Your marketing talent needs to be able to use the right marketing software to drive results for your business. The right marketing software will save time and produce better results for your business.
They Embrace Social
Social media is here to stay. In fact, your brand and your inbound marketing strategy rely on your social media marketing strategy. If your marketing talent is not embracing and experimenting with social, you may not have the right talent. Social media is important to your business.
Creativity and marketing go hand in hand. If your marketing talent is not creative, it will hold your business back. From new ideas too compelling graphics your marketing needs to stand out. However, in most companies, it is not the lack of creativity, but the lack of willingness to embrace creativity from the business. Finding creative ways to find solutions is going to help your business thrive. Embrace the creativity and find new ways to get things done.
Normally, creativity and analytical are not used in the same discipline. However, in your marketing, it is imperative to understand what is working and what is not working. Did your creative idea pay off? Did it generate new customers? Did it increase revenue?
The amount of data that marketers can use to make a decision is nearly limitless. The real question is if your marketing talent is looking at the right data to foster their creativity and find new ways to sell your product or service.
Great Writing Skills
Content marketing is becoming the way to find new customers. Blogging for business is a must and your marketing talent needs to be able to write. This goes beyond just copywriting (also important), but being able to tell a story about your products or services. The ability to write for your audience is becoming more and more important.
Understand Customer Segmentation
Customer segmentation is the process of creating smaller groups of customers that have similar interests. Understanding customer segmentation will increase the effectiveness of your marketing by targeting customer groups with specific messages. For example, your marketing messaging for an accounting firm will not be the same as a software company. Your marketing talent should be able to create a customer segmentation strategy to get the most out of your marketing budget.
We all need to be able to manage projects, but marketing campaigns can take place over time, project management is critical. Project management will help keep everyone on the same page and keep your marketing project moving forward. Managing a marketing team is easier said than done. From the creative department to the developers needed to create landing pages, the process must be managed to get done.
Every company worries that they are going to get the right marketing talent in place to execute against their marketing strategy. Your company should be no different. Hiring the right group of people will help drive your business. Find the right marketing talent to get the results you are looking for.