CoJournal – April 23, 2019
Today started just like any other day. Got up at 5:30, went for a short run, grabbed some coffee, and read for 25 minutes before the kids started getting up. I helped get the kids to school and headed into work.
This is when things became a little strange. Before we jump into it, let me set the stage. We have a small event team in Chi-Town at a small conference. The event team is made up of a few sales dudes and our product manager, no marketing presence at this conference.
As I am driving in, I get a call from the event organizer, they had just walked the floor and there was nobody at our booth. Say what? 10 minutes later, I get another call asking how to set up the vertical sign. Okay, we made it just in time for the exhibit hall to open up.
As our event team was heading out, their flights were delayed and did not make it to Midway until late. A quick ride on the El to the hotel and they had to be up early the next day (local time, we lose 2 hours). They set up the booth in 15 minutes, put out the marketing tchotchkes, and were ready to rock the thing. No big deal, we come prepared.
Daily Goals – April 23, 2019
Since we have a lot of people out of the office, today should be a day to get things done. The action item list is a little longer than normal, but I should be able to knock it out.
- Present the customer experience/onboarding plan to the product team.
- Ensure that the event team has everything they need for the conference.
- Build the campaign brief for the annual industry conference in July.
- Schedule Facebook posts – CoBound
- Schedule Instagram posts – CoBound
- Research the next CoBound blog post
- Update the newsletter template with new graphics
The lesson of the day:
We can’t plan for everything, but preparation goes a long way.
As mentioned before, the team was at a conference this week. Getting a few calls in the morning was a little hectic, but they nailed it. The pre-conference work, registration, campaign briefs, and 30-minute meeting before they hit the airport helped align the team giving them the tools and resources to handle anything.
Think of the alternative. They show up, they cannot find the hotel, they go to register and there is no booth and they are not registered. They then have to walk around the conference trying to find a way to introduce themselves to leads and conduct market research without the booth and material that was sent with them. The event becomes a failure and we throw away money because there was no preparation.
In marketing and business, I believe you can only prepare so much. Once you show up and start your campaign, project, or whatever, circumstances are going to change. This is out of our hands. But, if you are prepared, you are going to be able to handle the unexpected.
My takeaway from the day was to continue to prepare for the unexpected by learning, reading, and discussing topics. You never know what the future holds, you can only prepare for the unexpected.
What actually got done:
Again, another productive day. The entire list of to-do items was accomplished, even if it was at 9:00 pm.
Daily Wrap Up:
Today was another good day. Very productive. I feel good about the customer experience plans that are being created at work (more to come). The conference went off without a hiccup and we are moving forward. I did not get to accomplish as much during the day as I wanted, I guess that is what the time between kids bedtime and my bedtime are for, right? As a wrap up for the night, I did accomplish everything on the action item list and can go to bed ready for the next day.
Tools I used Today:
- WordPress – Build landing pages
- DesignPickle – Design service to help with social media posting
- SmartSheets – Project management
- Rocketbook – The best notebook on the market
- AgoraPulse – Social media publishing and scheduling