CoJournal – April 22, 2019
Today starts a new adventure for me. Daily journaling. So, I figure in the act of CoBound (leap forward together), I would make the daily journal public. This way you can join in the day and see what happens during the daily life of a marketing manager.
So why daily journaling? This seems to be a long adventure with a ton of work behind it. I mean it never ends, kind of like that logo redesign or product sales flyer. Yikes! Well, there are 3 main reasons why I have decided to keep a daily journal. This is something that I have been debating for a long time, even starting and stopping in the past.
- Keep a record of my journey. Life is short, I would love to leave something behind when I am gone and I hope that my story can connect with a few of you out there.
- Track and monitor my daily goals, achievement, and failures (I will share with you certain statistics form CoBound.co).
- Every day presents some type of learning or opportunity. I want to capture this and share it with you. Sometimes it will be one of that aha! moments. Other days it will be a little thing.
I hope that you will be able to relate to my story. I will also continue to blog in other forms, but the daily journal will be a source of finding new topics and walking through the daily grind.
Daily goals – April 22, 2019:
I start every day by looking at my project management system, scanning emails, and creating a list of action items. I have found that if I write my action items down, they get done more often than not. So, this section will be dedicated to sharing the action items for the day.
- Build a landing page and attach presentations from our past user conference. This will give our customers a way to keep the momentum going from the 2-day event.
- Build a process and intake form for a monthly newsletter and webinar series. Communication with the customer is important to keep a good working relationship.
- Map out the customer success plan for our new product. This will help in future meetings as I continue to place more emphasis on customer experience. My opinion is this is important for customer retention. Customer success is the most important thing.
- Create and send the marketing team meeting agenda.
- Send request for design on email newsletter.
I try not to create too many action items for the day. However, placing them on paper gives me the satisfaction of crossing something off (this makes me feel better). We sometimes need a physical reminder of progress.
Learnings of the day:
This is not really anything that is new or groundbreaking (told you, not every day is going to have that life-changing moment). Sending out an agenda before a meeting will help move the meeting along and keep everyone on task. Stop herding cats people, get prepared and on task.
What got done:
Today was one of those great days when everything was accomplished on the to-do list. I even got this done a little early, giving me time to work on a few upcoming projects and prepare for a few upcoming meetings.
This was a great start to the week! The main items got done and accomplished letting me focus more on the customer experience/onboarding for a new product launch (again, super important stuff). Being able to focus on just a few hours today with limited meetings helped get the majority of everything done.
Here is to another productive day tomorrow.
Tools I used Today:
- WordPress – Build landing pages
- ActiveCampaign – CRM and marketing automation
- DesignPickle – Design service
- SmartSheets – Project management
- Rocketbook – The best notebook on the market