First, let’s make sure we are all on the same page. Your brand identity is extremely important to your business. Your brand identity makes your company unique. It is more than your logo, color pallet, visual aids, and graphics. Your brand sets your company apart from your competition and claims your space in your industry.
Your company has worked hard to create a brand that speaks to your customers, your employees, and your competition. You have done all the research needed to know what your customer wants and finds appealing. You also know what will make them relate to your company.
Your brand identity becomes very important as you begin to test the waters of digital marketing. It shapes your overall marketing message and content your company creates. From blogging to video, to social media, your brand personality drives your marketing message. It drives customer engagement.
Let’s look at three ways your brand identity drives your digital marketing.
Builds An Audience
Digital marketing is about gaining exposure and attracting the right people to your website. A strong brand personality will help your company build an audience, making it easier to sell your product or service.
As consumers, we all have our favorite brands. These brands are able to create content that we want to consume, marketing that we are ready and willing to take in. Through blogging, you are able to build this audience and use your branding to create avid fans. Think of Nike or Apple.
Shows Your Brand Is Human
People do business with people. Using social media marketing will help you show you are more than just a company trying to sell a product or service. A strong brand will allow your company to show the human side of your business.
Make human elements part of your brand identity. Let your customers know that a real person will pick up the phone when you call.
Drives Your Digital Marketing Message
Your brand identity really drives your entire digital presence. Your website was built on your brand. From the copy on each page to the colors that were used in the website development, your brand identity is all about your digital marketing presence.
If you take your brand identity serious, like you should, it will also drive your blogging strategy, social media, and overall content strategy. Your brand identity drives your digital marketing message.
Brand Identity Final Thoughts…
Your brand identity goes beyond just a logo, a color, or visuals. It is your company, the reason you built your business in the first place. It will also drive your digital marketing strategy, driving more customers to your business and increasing sales. Before you can start your digital marketing, you must nail your brand. This will make it easier to build your business.