What is minimal marketing?
Marketing continues to become more complex. Minimal marketing is a process of marketing that helps small teams or marketing individuals increase ROI with a limited marketing budget.
Show marketing managers with limited budgets how to increase revenue the most.
Hi, my name is Steve Boehle and I am the Minimal Marketer. Over the last 10 years, I have been consulting large and small companies on marketing strategy, marketing operations, and tuning marketing execution into a profitable part of the business.
My recent assignment has to lead me to a small company that is looking to launch a new product in a very niche market segment. Over the next year or two, I am going to show you how I help this company go from concept, through production, and ultimately over a million in revenue.
Minimal Marketer is the website and social channel that I will continue to share my knowledge about what is working and what is not working. I will be following the marketing process that I have been using over the last 5 years to help multiple companies get started.
This is my biggest task to this point and is going to take more effort than any other project that I have been a part of. I do have help from a very small national sales team (2 total) and a limited marketing budget of $70k for the first year.
I hope that the content will help you build the marketing structure, operation, and execution plan that will increase your revenue and help you take your business to the next level.