What is minimal marketing?

Marketing continues to become more complex. Minimal marketing is a process of marketing that helps small teams or marketing individuals increase ROI with a limited marketing budget.

minimal marketing

The Goal

Show marketing managers with limited budgets how to increase revenue the most.

The Story:

Hi, my name is Steve Boehle and I am the Minimal Marketer. Over the last 10 years, I have been consulting large and small companies on marketing strategy, marketing operations, and tuning marketing execution into a profitable part of the business.

My recent assignment has to lead me to a small company that is looking to launch a new product in a very niche market segment. Over the next year or two, I am going to show you how I help this company go from concept, through production, and ultimately over a million in revenue.  

Minimal Marketer is the website and social channel that I will continue to share my knowledge about what is working and what is not working. I will be following the marketing process that I have been using over the last 5 years to help multiple companies get started.

This is my biggest task to this point and is going to take more effort than any other project that I have been a part of. I do have help from a very small national sales team (2 total) and a limited marketing budget of $70k for the first year.

I hope that the content will help you build the marketing structure, operation, and execution plan that will increase your revenue and help you take your business to the next level.

  • 2014

    Arizona State University

    Graduated from Arizona State University: B.S. in Global Business

  • 2008

    Grand Canyon University

    Graduated from Grand Canyon University: Master of Business Administration and M.S. in Leadership. 

  • 2009

    Market Journey Starts

    This is when it all started. I received my first job in marketing. Here I learned from some very savvy, smart marketing professionals and really fell in love with all things marketing. Over the next 5 years, I would work for 2 fortune 500 companies that laid the groundwork for my marketing career. 

  • 2014

    Independent Marketing Consultant

    I officially moved away from corporate America. This is when minimal marketing really started to come together. I helped multiple companies implement marketing operations to ensure that marketing was accomplishing growth goals. 

  • 2019

    Minimal Marketer Launch

    The launch of the new process and website.