Social media marketing is something that is not going anywhere. Brands are using social media to engage with their customer base and drive revenue into their business. Nearly 88% of companies are now using social media in their business. So the question is when are you going to hire that social media marketing agency or social savvy marketing manager?
Your Social Media Marketing Agency Should:
I know that bringing any type of marketing agency into your business can be hard. So let’s make sure that you are aware of some items to look at while you consider that social media marketing agency. This will help you succeed.
Have A Clear Strategy
When you sit down and talk about your business your social media marketing agency should be able to come up with a pretty solid strategy. That is what you are going to be paying them to do. I mean anyone can start posting Facebook updates and liking pictures of cats. There needs to be more to it, there must be a strategy. Without a marketing strategy, you are throwing your money away.
Posting On Their Own Account
This is one of the most annoying things that I have seen in the marketing agency industry. “Look at me, I am a social media marketing manager, but I don’t even have a Facebook account.”
There are tons of people in this marketing agency industry that will set up an automated feed from your favorite blog and walk away with your money. That really does not get the job done. Make sure that your social media marketing agency is posting on their own accounts, personal and business with valuable content.
Actually Have Followers
I once talked to a social media expert that only had 71 Twitter followers, I have over 10,000 at the time of writing this post. Really, you want me to believe that you are the expert in the field? Not so fast rookie. I believe you have to put your money where your mouth is. Do the hard work, then ask people for their hard-earned money. Not the other way around. Show me the following, then I will believe you. I suggest you do the same.
Use Social Media Ads
I hate to break the news to you, but you are going to have to spend some money on your social media marketing. It is no longer free. Facebook ads are not only going to help you gain more followers, but also increase your revenue. Social media ads are great because you can segment your market in thousands of different ways to find that persona ready to buy. Social media ads are effective, so make sure your social media marketing agency has a solid grasp on these tactics.
Include Social Media In Your Inbound Marketing Strategy
This is the belief of Mammoth Marketing. Social media marketing should be part of your inbound marketing strategy. The importance of inbound marketing in your business continues to grow each and every day. So, if your social media marketing agency only handles your social media marketing, you are not going to get the results you are looking for. You are not creating a holistic marketing plan. Social media must be part of your inbound marketing strategy, not the entire strategy.
Track Social Media Back To Revenue
Does social media actually produce revenue? If the answer from your social media marketing agency goes something like, “I don’t know” or “There is no real way to measure the effectiveness from social media marketing.” Then you need to run for the hills. Yes, you can determine how much revenue is generated by social media, it is possible with the right marketing tools. A CRM is important for your marketing.
For example, we work with a company called, Arizona Realty Consultants, they found us through Facebook marketing. We now track all the revenue from this client back to Facebook and Social media campaigns. Sometimes it is better to know where your revenue is coming from than to know how you got there. It’s called reverse engineering.
Social Media Marketing Agency Final Thoughts…
Social media marketing is a small business marketing idea that many struggle with. Finding the right social media marketing agency can be hard work. Are we going to see value? Are they going to produce results? The bottom line is this. There are tons of hacks out there doing digital marketing and social media management. Make sure you do your homework before you invest in them.