How many emails do you send per day? One, Fifty, two hundred or more? Should you use your email signature for promotion?
There are more than 100 billion emails sent each and every day. So your 50 – 200 is really not that many. However, these emails can make a huge impact on your business. Many of the emails that are sent every day are sent to people you may never talk to in person. So why not use your email to help promote your website, social media, and your business?
Here are 5 reasons you should be using your email signature for promotion of your business.
The Cost Is Right
A wise person once told me “if it is free, it is for me.” They were talking about food, but the principle still applies here. Placing a link to your website and social media accounts in your email signature costs you nothing. This is a free way to drive traffic to your website or social media accounts. It will take you about 2 minutes to add the appropriate information to your signature. Do it once and forget about it!
Everyone Loves Social Media
Social media is all the rage in the marketing world. Your social media marketing strategy is a huge part of any good marketing department, so promote your social media channels every time you send an email. This is no different than asking people to “get social” from your website, email marketing, or business cards. Place an icon for Facebook, Twitter, Instagram, or any social media platform you use in your signature to promote your social media.
In your signature also include a one-line description on why they want to join you on social. “Join Us On Social To Get Exclusive Content” There should be some sort of value proposition, or your click through rate is going to suffer.
People Expect To Find Your Website
Even if you forget to add your social media to your email signature or you are not active on social media, make sure to drive them to your website. Your website is your most important marketing asset. So make sure that people can find it. People are expecting you to have a link to your website in your signature. Give it to them.
Take this approach to the next level by offering them a free download and continue to push them through the buyer’s lifecycle. “Download our price sheet” or “Request a free 30-minute consultation” will help increase the click-through rate and provide more value to the end reader, but more importantly get the reader to the next level of the sales cycle.
Already Have The Attention Of The Reader
You already have the reader’s attention and that can be very difficult in the digital world. There is tons of noise out there. Now that you have their attention it is easier to get the reader to click the button to join you on social, visit your website, or download your price sheet. Use their engagement against them and deliver a knockout punch with your email signature.
Kill Two Birds With One Stone
I hate this phrase, but it is widely known. You are sending an email to someone for a reason. Whether to make a sale, transfer information or share a cute cat video. You may as well try to promote your brand or business at the same time.
If the average person will send 50 – 200 emails per day you have an opportunity to expand your reach every time you send an email. Use your email signature to drive more traffic to your website or social media platforms. You will never stop sending email, I hate to break the bad news to you, so do something productive with it. Use your email signature to deliver a marketing knockout.
Part of your email marketing strategy is growing your email list. Do you believe it is okay to purchase an email list?