So, you decided to spend a couple thousand dollars on a new website. Maybe it was a redesign, maybe it was a site for a new company you started, or maybe your marketing agency needed a refresh to stay up with the current trends.
A couple months have gone by and nothing is happening. You are not seeing more traffic. Maybe you are like most new site owners, seeing less traffic. It is now time to start driving more traffic to your website.
The problem is you do not have a ton of extra cash laying around because the new site cut into your marketing budget. No worries. Today, we are going to look at 10 budget-friendly SEO tactics you can use on your website, new or old.
What Is SEO?
First, what the heck is SEO? SEO stands for search engine optimization. Basically, SEO the process of getting more eyeballs to your website through search engines like Google, Yahoo, or BING.
The literal definition of SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
Now that we are all experts and know what SEO is, let’s discuss a couple ways your business can drive more traffic to your website. I am going to warn you, this is going to take some effort. SEO does not just “automagically” happen.
10 Budget-Friendly SEO Tactics
I am glad you are still with us wanting to learn more about budget-friendly SEO tactics that your business can use to drive more traffic to your website.
Hire A Freelancer
A freelancer could be a great fit for your business. A freelancer is going to charge you a reasonable hourly rate and work within your budget. The trick is to find the right freelance SEO rock star to drive results you are looking for.
Develop A Plan
Okay, you want to do this thing internally. Good for you, I like the initiative. SEO starts with a plan. Get to know what your ideal customer is looking for. Once you determine the keywords that your customer is searching for, you can start to create content for your website. Content or blogging is the backbone of your budget-friendly SEO efforts.
Blog For Your Business
Blogging for business is the single best thing you can do for your business and SEO. Blogging will only cost your business the time and effort writing, editing, and posting. However, the benefits of blogging for business far outweigh the not blogging. Start driving more traffic, leads, and customers to your website through your blog. Give it time and you will see an increase in traffic.
Get Engaged In Blog Comments
Okay, commenting on other blog posts will probably not help your SEO or drive more organic traffic to your site. However, it will help you and your business be seen as an expert in your industry. By commenting on other blog posts, you will generate more exposure to your business and maybe even land some new contracts.
Keep your commenting simple and clean by adding value to the blog post and expanding the conversation. Commenting on other blog posts is a great way to get seen in your industry.
Answer Your Customer Questions
When it comes to SEO, content is king and context is queen. The more content you have the more opportunities your website has to be seen by the search engines. Use your frequently asked questions to drive more engagement with your customers. Odds are if one of your customers is asking a question, other customers are asking the same thing. The context of your content will help drive the right people to your website, increase the chance that your budget-friendly SEO will generate a positive ROI.
According to studies, 44% of shoppers viewed a video prior to making a purchase. A video is a great way to engage with your audience and give your customers something different than just a blog post. A video for SEO does not have to be done by a professional. In fact, your smartphone is a great way to get started with video marketing. Place your video in blog posts to increase traffic to your website.
Social media is a ranking factor for SEO. First, social media profiles rank in search engines. Second, social media platforms are search engines in themselves. Social media is an interwoven part of any search engine optimization strategy. It is time to get the right help for your social media marketing efforts, this might include outsourcing social media to an expert.
In order to get the most out of any business or marketing tactic, you need to know as much as possible. SEO is no different, the more information you gain and the more you test and learn, the better your results. Start getting ahead of the competition by educating yourself and learning about how to drive more traffic to your website.
Focus on Long Tail Keywords
It is tempting to try and rank your website for the highest, most popular keywords. The problem with this strategy is that your competition is trying to rank for these keywords as well. In order to be successful with your SEO, you need to focus on the long tail keywords. These keywords are the keywords that have three or more words to complete a phrase. These keywords will help you find your niche customer and drive the right traffic from your SEO efforts.
Track Your Results
I am going to admit that this is the one tactic that sometimes gets overlooked because it does not actually drive traffic to your website. However, tracking your results might be the most important aspect of your SEO plan. Knowing where you stand and what keywords your website is ranking for will help you alter your plan and create content that supports your SEO strategy. Looks at your results monthly to ensure that you are moving in the right direction.
Yes, you can do SEO on a budget. These budget-friendly SEO tactics can help you get started on your SEO journey. Search engine optimization is extremely important to your business and website. With an executed SEO plan you will drive more traffic, convert traffic to leads, and generate more customers. SEO is also one of the core components of the inbound marketing methodology. SEO will give you website a purpose.
A solid SEO strategy and execution will help your customers find your products or services. Over the last 10 years, CoBound leadership has helped numerous companies increase rankings and find more customers. Get started with a free online assessment of your digital marketing.